Veeze Channels Detroit With StockX Sneaker Collection

Throughout history, the city of Detroit has acted as a breeding ground for culture, churning out some of the most important names in music. As a crucial hub for jazz, hip hop, rock and roll, R&B, and techno, Detroit has had the rare opportunity to witness the full evolution of American music in real time. As a result of this geographical melting pot of sounds, the city has been a massive asset in helping some of the most renowned rappers find their voice. 

Among this lengthy roster of legendary artists is Veeze, a 29-year-old rapper from the West Side. Born and raised on the city’s Seven Mile Road, Veeze often pays homage to his city’s eclectic aura, within his music and fashion. “I try to be unorthodox, go left field and do something nobody else is doing,” Veeze tells Rolling Stone, in an interview. “That’s just my thing.” This unconventional approach to songwriting, singing and rapping has generated him a cult-like following, strong notoriety amongst rap connoisseurs, and a spot on Rolling Stone’s 100 Best Albums of 2023. 

In fact, Veeze’s distinct originality has proven itself to be a common theme throughout the artist’s overall aesthetic. Whether he’s creating new tracks in the studio or prepping an outfit for his next show, his authenticity consistently shines through, making him one of the rawest voices in the genre. “Every individual should have their own style,” Veeze tells Rolling Stone, “They should feel comfortable.” 

Veeze’s notion of unapologetic self-expression is massively indicative of the very ethos Detroit prides itself on, and is the basis for StockX’s new This is Love campaign. StockX, founded and headquartered in Detroit, is now a leading global platform for trading and consuming current culture products, empowering everyone to trade what they love. As a lifelong sneakerhead, Veeze finds himself using the marketplace to shop and research hard-to-find sneakers and streetwear. “We like to be flamboyant, stunning and flashy,” Veeze explains, crediting the spirit of Detroit for his passion for individualism. “We got our own unique ways.” Check out Veeze’s favorite kicks, here on StockX!

StockX’s mission and current campaign, This is Love acts as a love letter to this same deep dedication and passion for personal style and the items they love. Told through creator-featured vignettes, like this one, This is Love is a celebration and reflection of the community behind it all. Learn more about Veeze, his Detroit roots and passion for sneakers in this new video with StockX.